Palo santo 101
Learn the origin story of this sacred wood and how to use it even more than all the time
Before you click play on the audio recording and blithely ignore the written guide, be sure to review the important science-based charts and insight-rich visuals sprinkled throughout it.
If you’ve ever walked into a party hosted by someone under 40 in Brooklyn, Lisbon, California, Condesa or Roma Norte, or Venice Beach and not smelled palo santo, then you probably had covid. Over the past decade palo santo has become the official scent of good vibes. It is an olfactory assurance for anyone who recognizes the scent that conversation will be limited to polyamory, regional burns, and adaptogen supplements. Despite the fact that no one ever doesn’t want to smell palo santo, it’s important to know when to use it and when to relegate your surroundings to their default odor. This guide will ensure that you know exactly how to make the most of the palo santo you carry in the shoulder bag you purchased at the Sant Jordi flea market in Ibiza during the off-season.
Like most cultural appropriations, no one who burns palo santo knows what it is, where it came from, why they use it, or why it’s even called palo santo. Let’s uncover the facts.
Bursera Graveolens is a tree native to the dry tropical forests of South America. Its discovery by white people dates back to 1972 at a now defunct swingers resort in Quito, Ecuador, where a guest from New Jersey named Paulo Santonicola noticed a stick with a burning ember on the end of giving off a fetid, wispy trail of smoke. He pointed at the burning stick and asked the guy holding the cocaine tray, who would now be called a consent educator, “por que?”
“Plaga,” he replied, and gnashed his teeth and made a flapping-wing motion with the hand not holding the cocaine tray. Paulo brought the wood back to his central New Jersey home as a last-ditch effort to ward off the deer that were eating the tomatoes in his garden. He started burning the wood around the clock in the steamy summer of 1972, during which he and his girlfriend hosted dozens of play parties.
“I didn’t care if people at my parties had a problem with the smell,” recounted Paulo. “Those frickin’ deer were jumping my fence and chewing through wire to eat my tomatoes. When I caught a whiff of that wood down in Quito, I thought, ‘they won’t come near my garden if I burn this shit.’”
Mr. Santonicola had achieved some level of notoriety in the adult film industry in the early 1970s, and his parties were well attended by neo-hippies, the disco elite and the first generation of yoga professionals. Over the course of the summer, a pavlovian association formed between the scent of the wood and casual sex, and his friends started asking him for sticks so that they could take the vibe home with them. At the sunset of his porn career, he saw an opportunity not only to rebrand his legacy, distancing himself from grainy adult films with problematic titles, but also to make oceans of cash: import the wood and sell it through his readymade network of yoga instructors under his stage name, Palo Santo.
Palo santo’s ubiquity today grew from its two foundational use cases: repelling pests and masking the odor of too many naked bodies in poorly ventilated New Jersey basements. Palo santo is still used today as a repellent of sorts to ward off bad vibes and people who do not use the word vibe in place of most nouns at the end of a question, such as scene, weather, temperature, culture, menu, rules, culture, law, opinion, suggested attire, relationship status, sexual proclivity, net worth and so on. It is also still used during group sex, but only when the group sex is intentional and/or ceremonial. There are many other ways, however, that you can improve the vibes of the world through the smoke of this wood, which was recently added to IUCN’s Red List of “near threatened” species, making it even more important to burn palo santo as a way of calling attention to its growing scarcity.
Airplanes
For a brief, blissful period during the pandemic, the only people who traveled were intrepid hipsters who had already contracted the virus and been instrumental in scaling it to global significance through music festivals, long-distance polycules and global nomadism. Commercial airlines from the spring of 2020 through the summer of 2021 were basically private air travel for people who know to always ask if party buffet chocolate is psycho-active. Air travel today is a much lower vibration experience, and it’s important that assertive restorative steps be taken by conscious travelers to make flying chill again. Hanging a dreamcatcher from the back of the seat in front of you and burning palo santo on the tray table is a great way of making a public flight experience feel more private. Be sure to light your palo santo only after the aircraft reaches cruising altitude, because tray tables must be stowed until then.
Other people’s parties
Not everyone with whom you may socialize is aware of how critical palo santo is to creating and maintaining a vibe. Some less experienced hosts try to make do with incense from India, Japan or other countries that have been annexed by Brooklyn or with candles from La Labo, and it may be up to you to rescue the vibe. Back when people consumed alcohol, bringing a nice bottle of wine was a way of showing a host your appreciation, but these days bringing palo santo, immediately lighting it and waving the stick around like Harry Potter on quaaludes is the optimal way of saying thank-you to someone who has invited you into their home.
Hospitals
While palo santo has not been proven by any form of science to deliver the healing benefits touted by people who sell or use palo santo, be assured that it does all of the things people say it does. Burning palo santo creates smoke, and smoke is pretty to watch and - like cardiovascular exercise - creates a healthy challenge for your lungs. Medical facilities are places where people go to heal, and bringing palo santo to visit a recovering friend is a beautiful contribution to not only their journey back to health but also the recovery of every patient within a twenty to fifty foot radius.
Conscious uncoupling ceremonies
Modifying your relationship trajectory in a direction that disappoints the person you are with might seem like a low vibe experience, but you can make it a high vibe experience by burning palo santo. While explaining that the rules that you set last week for your ENM pairing have become too confining, burning palo santo will deflect negative reactions and in some cases even seduce your partner into being amenable to a situationship that has absolutely no structure, rules or expectations. This can add to your sexual abundance and also serve as a pillar in your temple of confidence that helps you acquire new lovers at floor parties. If, rather than just undefining the relationship, you are certain there is no future with the person to whom you have exposed particles of burning wood, palo santo will prevent your ex-partner from making an opposing case or lingering too long after you have had uncoupling sex.
During sex with someone you don’t want to fall in love with you
In a rare moment of cultural relevance, Science has proven that pheromones strengthen the bonds of attraction between two or many more people during sexual activity. Sometimes, though, it is undesirable to strengthen bonds with a sex partner. Sometimes, it is optimal to maintain a totally impartial, unattached, stoic distance between the person who you are inside / is inside of you, given that attraction can lead to unintended expectations. Burning palo santo is an excellent way of muting the potency of pheromones, leveling the olfactory playing field and creating a piney through-line for all the people participating in a sexual experience.
Any kind of intentional wellness space
Because the smell of palo santo is so potent and distracting, burning it during intentional experiences (e.g. yoga, journaling, meditation, tantra classes, tantric sex, facials or any kind of PRP therapy) compels participants to step up their intention-setting efforts. It forces deep focus and concentration, kind of like how the deafening emo whines of RY X at a RY X concert force you to lean in, cock your head and make that weird squinty-eyed, mouth-agape listening face to be able to hear the unsolicited story of how literally anyone you happen to be standing next to was in an intentional polyamorous relationship with RY X.
Ancient actually sacred genuinely authentic real cultural events that were not invented by white people to extract money from other white people
Many people who attend Burning Man have begun to explore other intentional gatherings outside of Nevada that don’t involve metallic gold body paint. Some of these gatherings are thousands of years old and are led by people who have trained their entire lives to uphold traditions that have been passed down for generations within their culture. Particularly if a gathering takes place in its country of origin (rather than being exported, diluted and branded, like an ethnic fast food franchise), you may encounter native smells that don’t smell like palo santo. In these cases, it is not only permissible but even advisable to add palo santo to everyone’s experience, which you have probably been very reluctantly allowed to attend. Burning palo santo will communicate to the religious or cultural leaders of the gathering that you are on their level and (despite having never read anything about the gathering other than first few words of the top Google result you saw while standing on the Premier Access line into your Delta flight at JFK / LAX / SFO) have a deep respect for whatever they are chanting in a language that you cannot understand while you record the most intensely sacred moments for the Instagram story that you will post at the appropriate time in your home time zone so that everyone will know that you are an internationally intentionally spiritual person who gets access to authentic cultural events.
Despite its countless unproven benefits and its universal appeal within a very small circle, there are certain times when palo santo should not be burned. Palo santo can trigger flashbacks for people who first encountered the scent of it during acid trips. If someone walks into your container, smells the palo santo you’re burning and begins behaving erratically, just ask them to immediately return to their own container, lest they harsh the vibe you’re cultivating. The only other times that do not call for burning palo santo are when you’re alone, and no one else will see you lighting the stick and waving it around the room, bringing it within inches of everyone’s face whether they’ve invited it or not, while making awkwardly long eye contact with them, nothing but the winding trail of smoke in front of your your vulnerable gaze, thus communicating to them that you are a spiritually endowed person and care deeply about them knowing that you are a spiritually endowed person. So, a helpful rule of thumb is this: as with masturbation, you should always and only be burning palo santo when someone is watching, otherwise what’s the point.
